The role of the product manager as we’ve known it—focused only on strategy, prioritization, product and alignment—is disappearing. Not in five years. Not theoretically. Now. The shift is already underway inside tech—Microsoft, Amazon, Google and every Startup. And the people thriving in this new world? They’re not the ones clinging to swim lanes or optimizing roadmaps. They’re the ones embracing AI and becoming something new: makers . Ironically, the old-school “Program Managers” that originally existed—the scrappy, do-whatever-it-takes types—are closer to what’s needed today. The ones who build. The ones who ship. The Rise of the Maker Era While at Microsoft, one of my side projects involved driving AI adoption across teams. And one thing was unmistakably clear: this wasn’t a gentle suggestion from leadership. My interpretation: Use AI, or be left behind. This wasn’t hype. The shift was real. And once you truly lean into AI, your output changes dramatically. For m...
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